https://blog.kissmetrics.com/8-google-analytics-features/
https://conversionxl.com/successful-site-data-might-overlooking-google-analytics-setup/
2. Goals
With a bit of creativity, you can tag just about anything you want as a goal. But why do we love goals so much? Because they’re how Google Analytics tracks conversions.
And conversions pay the bills.
To figure out what you should be tracking, start with the most critical element (yes, singular) of your site. Are you looking for leads? What about newsletter signups? Do you have a site that sells ad space by the page view? Whatever keeps the lights on is what you want to track. If you’re just starting, keep it simple and focus on a single goal. Worry about everything else later.
To reach the goal settings:
- Go to your Google Analytics standard reports
- Click on the “Admin” button in the top right
- Click on “Goals”
- From one of the Goal sets, click “+ Goal” (goal sets are just a way for you to easily group goals)
You’ll first need to decide what kind of goal you want Google Analytics to track.
- URL Destination: Tracks a goal when people visit a specific URL.
- Visit Duration: Tick off a goal every time someone spends a certain amount of time on your site.
- Pages/Visit: Set a threshold for a number of page views that will set off a goal during a visit.
- Event: You’ll need to define an event by adding a snippet of code to your site. Once Google Analytics is tracking the event, then you can set it as a goal. See Google’s Event Guide for the lowdown.
