Why Microsoft Acquired GitHub

Why Microsoft Acquired GitHub

A story about getting developer talent and data…

There was once a time when developers flocked to Microsoft… when Windows 98 was out. With 27,000,000 developers (will do a later article on GitHub User Segmentation covering robots, short-term developers who switch industries, and and other robot type accounts).

Github is a platform that enables coders to leverage the power of the internet to store source code repositories. Furtherly, GitHub allows users to commit, push, and perform other useful commands that enable a coder to manage the updates and development of their web and mobile applications.

Twitter’s response to Github’s Acquisition has been on the negative skeptic side as Microsoft (a ginormous corporate entity, think Darth Vader — is counter intuitive the one of the to many of the open source based activities happening among the GitHub community.  It will be important to watch how this evolves with Bill Gates’s nephew now running the operation (kidding about the nephew part).

Taking A step back

The Microsoft purchase Github resembles a lot it’s purchase of LinkedIn ($26.6 BN) back in 2016, who at the time had 400,000 users.

LinkedIn at the time cited several technological integrations:

LinkedIn identity and network in Microsoft Outlook and the Office suite

LinkedIn notifications within the Windows action center

Enabling members drafting résumés in Word to update their profiles, and discover and apply to jobs on LinkedIn

Extending the reach of Sponsored Content across Microsoft properties

Enterprise LinkedIn Lookup powered by Active Directory and Office 365

LinkedIn Learning available across the Office 365 and Windows ecosystem

Developing a business news desk across our content ecosystem and MSN.com

Redefining social selling through the combination of Sales Navigator and Dynamics 365

 

How Will Industries Respond to Microsoft

There remain many alternatives to Github, such as BitBucket, more aimed towards professional teams i.e. small to medium sized software development firms. 

However, Bitbucket is part of a much larger company, Atlassian which brings in close to 619.9 million USD every year.

Microsoft’s brass approach to technology acquisitions seems to be converging its product and service offerings closer to the likes of Google (search), Facebook (social network), and other mega technology companies as competition for users and their data heat up.

Will be interesting to see the technology giants continue to battle it out for world’s largest ecosystems.

 

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