History of GrubHub/Seamless/Aramark Acquisitions in Food 2.0 Economy

History of GrubHub/Seamless/Aramark Acquisitions in Food 2.0 Economy

Food 2.0 in US is linked

1999      Seamless is founded by two hungry lawyers, fed up with using out-of-date paper menus to order food to their office

2004       Grubhub is founded by two hungry web developers, looking for an alternative to flipping through paper menus to order takeout

2006       Grubhub’s co-founders win the University of Chicago Edward L. Kaplan New Venture Challenge

Seamless acquired by Aramark

2007 – 2011        Grubhub secures five private funding rounds from leading venture capital investors including Benchmark Capital

2011       Grubhub acquires Dotmenu, the parent company of AllMenus and campusfood

Seamless acquires MenuPages

Seamless spun-off as a separate company to Aramark’s shareholders

2012       Grubhub debuts in-restaurant technology platform to streamline order taking

2014       Grubhub goes public and begins trading on the New York Stock Exchange under the ticker, GRUB

2015       Begins offering Grubhub delivery capabilities in more than 50 U.S. cities

Acquires DiningIn, Restaurants on the Run and Delivered Dish

2016       Announces new branding, visual identity and logo for Grubhub

Introduces Apple Pay and Google Pay as checkout options, and launches Grubhub gift cards

Acquires LAbite

Unveils new ratings and reviews system to give diners and restaurants even more insights

2017       Rolls out point-of-sale integration to simplify online order management and delivery for restaurants

Acquires Eat24, Foodler and select OrderUp markets

Partners with Yelp, Groupon, TripAdvisor, InterContinental Hotels Group and Amazon Alexa to reach diners in more places they’re inspired to order

2018       Launches RestaurantHER initiative to support women-led restaurants

Enters national partnership with Yum! Brands, including $200 million investment

Acquires LevelUp, Tapingo and the remaining OrderUp markets

Launches Donate the Change feature to give diners a new way to support those in need

2019       Celebrates 20th anniversary of Seamless and 15th anniversary of Grubhub

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